The Issue With Variants

They almost killed the industry, so why do comics publishers keep producing them?

Examples of three of the variants released for Spider-Man #1

Variant covers for comic book issues have been a staple of the industry for some time now. The first comic book to have a variant cover was 1986’s The Man of Steel #1. While there were technically variants before this, they were all due to small differences such as distributor logo. Man of Steel #1 was the first “true” variant; an…