Horror in the Palm of Your Hand!: The History of Mighty Max

Joe Douglas
7 min readOct 21, 2020

When a toy company has an extremely successful line of girls’ toys, what is the most logical thing to do? Why, trade in the pastel colours and cute animals for blood-red tones and gruesome monsters galore, that’s what! This is exactly the route taken by British company Bluebird Toys when they debuted their boys’ toy line, Mighty Max.

Beginnings

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Joe Douglas

Collector. Writer. Artist. Geek. I write mostly about the hobby of collecting. Check out my full portfolio at JMDWorks.org.