Horror in the Palm of Your Hand!: The History of Mighty Max

Joe Douglas
7 min readOct 21, 2020

When a toy company has an extremely successful line of girls’ toys, what is the most logical thing to do? Why, trade in the pastel colours and cute animals for blood-red tones and gruesome monsters galore, that’s what! This is exactly the route taken by British company Bluebird Toys when they debuted their boys’ toy line, Mighty Max.


Joe Douglas

Collector. Writer. Artist. Geek. I write mostly about the hobby of collecting. Check out my full portfolio at JMDWorks.org.