Horror in the Palm of Your Hand!: The History of Mighty Max

When a toy company has an extremely successful line of girls’ toys, what is the most logical thing to do? Why, trade in the pastel colours and cute animals for blood-red tones and gruesome monsters galore, that’s what! This is exactly the route taken by British company Bluebird Toys when they debuted their boys’ toy line, Mighty Max.

Beginnings